brand animations - 3 studies

1. rhinegeist

Objective: Create 2 very different brand based animations that
express the diverse, fun, and energetic sides of Rhinegeist’s brand.

Rhinegeist Fill: Inspired by the energy and environment one experiences when enjoying a drink at the Rhinegeist taproom in Over-The-Rhine, this animation plays to the fun and quirky side of the brand.

Rhinegeist Glitch: This animation pays tribute to the variety of drinks Rhinegeist brews, in addition to their high-energy events such as their annual Halloween Party.

*Music rights - “Good News” by Apashe (used for educational purposes)

rhinegeist brand audit

Brand at a Glance: A craft brewery based in Cincinnati, Ohio. Also sells ciders under the name Cidergeist, using an alternative apple-shaped skull logo. As of 2018, Rhinegeist was the 28th largest independent craft brewery in the United States and the 2nd largest in Ohio by sales volume.

Rhinegeist’s Mission: Work hard, smile harder. Our spirit is evident in the high-quality beers we make & the tight-knit family around us. We strive to push the boundaries of flavor & expectation and spread our suds to thirsty craft beer communities, while always staying true to our mission of independence.

rhinegeist look + feel

concept sketching + storyboards

concept 1: fills up like a glass in the tap room — **concept 1**: fills up like a glass in the tap room

concept 2: expresses diversity of products by incorporating “cidergeist” — **concept 2**: expresses diversity of products by incorporating “cidergeist”

concept 3: “a drop of rhinegeist'“ — **concept 3**: “a drop of rhinegeist'“

2. national public radio (npr)

Objective: Create 2 animations that express NPR’s mission,
vision, and values through existing assets.

NPR Rotating Blocks: This animation capitalizes on iconic NPR brand assets to express the true mission of NPR - Creating a more informed public, challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures.

*Music rights - “Morning Edition Theme” by NPR (used for educational purposes)

NPR Sliding Bars: The movement of the bars in this animation represents how the world around us is always changing and evolving but despite the challenge NPR remains strong in their mission and delivery of honest journalism.

*Music rights - “Ted Radio Hour Podcast with Guy Raz” by NPR (used for educational purposes)

npr brand audit

Screen Shot 2020-06-26 at 2-21 PM-01.png

Brand at a Glance: American privately and publicly funded non-profit membership media organization based in Washington, D.C. Every day, NPR connects with millions of Americans on the air, online, and in-person to explore the news, ideas, and what it means to be human.

NPR’s Mission: Work in partnership with member stations to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures.

npr look + feel

concept sketching + storyboards

concept 1: rotating blocks — **concept 1**: rotating blocks

concept 2: sliding bars — **concept 2**: sliding bars

concept 3: blinking boxes — **concept 3**: blinking boxes

3. crossroads church - kids’ club

Objective: Create 2 animations that can be used as ‘bumpers’
by the Kids’ Club team in various story-telling and teaching videos
for services. While embodying what Kids’ Club is all about.

Kids Club Energetic Growth: Symbolizes the spiritual and personal growth that children experience with the help of Kids’ Club.

*Freelance Client Project

Kids Club Color Block: Symbolizes the fun environments that Kids’ Club builds for children to grown in.

*Freelance Client Project

kids’ club brand audit

Sub-brand at a Glance: Infant through 5th grade ministry for Crossroads Church, of Cincinnati Ohio. A fun learning environment designed just for kids.

Kids’ Club’s Mission: Create a fun, welcoming, and safe environment for kids, families, and volunteers to experience God and grow in their faith.

kids’ club look + feel

concept sketching + storyboards

concept 1: energetic growth — **concept 1**: energetic growth

concept 2: color blocking — **concept 2**: color blocking

brand animations - 3 studies

Objective: Create 2 very different brand based animations thatexpress the diverse, fun, and energetic sides of Rhinegeist’s brand.

rhinegeist brand audit

rhinegeist look + feel

concept sketching + storyboards

Objective: Create 2 animations that express NPR’s mission, vision, and values through existing assets.

npr brand audit

npr look + feel

concept sketching + storyboards

Objective: Create 2 animations that can be used as ‘bumpers’ by the Kids’ Club team in various story-telling and teaching videosfor services. While embodying what Kids’ Club is all about.

kids’ club brand audit

kids’ club look + feel

concept sketching + storyboards

Objective: Create 2 very different brand based animations that
express the diverse, fun, and energetic sides of Rhinegeist’s brand.

Objective: Create 2 animations that express NPR’s mission,
vision, and values through existing assets.

Objective: Create 2 animations that can be used as ‘bumpers’
by the Kids’ Club team in various story-telling and teaching videos
for services. While embodying what Kids’ Club is all about.