Objective: Redesign the in-house Meijer Premium Easter Gummies in a beautiful and unique way. Allowing Meijer to better compete with other seasonal competitors.

Parameters: Must feel like it fits in the existing Meijer seasonal candy system. Must have product windows. Must be own-able. May use no more than 6 colors including black and white.

→ packaging
→ illustration
→ typography customization
→ system extension + roll-out
→ copy writing