The Problem: Meijer’s Premium Easter Gummies packaging lacked the visual appeal needed to stand out in a competitive market and capture consumers' attention during Easter.

The Solution: I redesigned the packaging to be vibrant, eye-catching, and unique, while aligning with Meijer’s existing seasonal candy line.

• Bold colors & playful design make the gummies pop on-shelf.

• Product windows create an engaging visual experience.

• A memorable design helps Meijer compete for attention during Easter.

Key Roles & Skills:
→ Package Design & Illustration
→ Typography Customization
→ System Extension & Roll-Out
→ Copywriting