EVOLVE
The Problem: 91% of kids don’t complete at-home physical therapy, leading to longer recovery, reinjury, and higher costs. Traditional materials are outdated and hard to engage with, making it difficult for kids to stay on track.
The Solution: I created EVOLVE, a gamified Home Exercise Program (HEP) app that makes exercise fun and motivating for kids ages 7–13.
Gamified experience keeps kids motivated and engaged.
Custom character design & animations enhance interaction.
UX/UI, brand identity & testing ensure seamless, effective design.
My pitch decks secured $120K in funding, bringing EVOLVE closer to reality and helping kids recover faster while building healthy habits through play.
Key Roles & Skills:
→ Character Design, Animation & Motion Design
→ Branding & App Design
→ User-Centered Design & Testing
→ Fundraising, Pitching & Project Management
→ Product Roadmapping & People Management
As seen on…
University of Cincinnati News - “Venture Lab-backed startup ‘gamifies’ therapy”
University of Cincinnati News - “UC grad creates app to help kids with physical therapy”
Cincinnati Local 12 News - “New app to be launched makes physical therapy fun for children”
Process, Research, & Background
Personal Experience & Inspiration
New Research in 2020
“If you could very clearly show the movement that is desired, that would help [a patient].”
— Amanda Vinson « 20 years experience as Children’s Physical Therapist
“Make it relatable.” “There is not one answer, physical therapy needs to be individualized.”
— Requested Anonymity
“Patients need help making the connection between the activities they’re doing and the goals they want to achieve.”
— Requested Anonymity
User Journey Mapping
Wireframe Sketching: PT Professional View
Wireframe Sketching: Patient View
Brand Sketching & Ideation
Final Branding
One truth of physical therapy is that while you go through it you will grow, learn, and EVOLVE – that’s where the name comes from.
Another truth, is that your growth is not linear! There will be ups and downs, but ultimately because you are trying and putting in
the hard work you end up at a stronger and better place. That’s why the EVOLVE brand mark ends on a higher ‘E’ than it starts!
Final Visual Elements
