Get Up And Go!
Co-Creators: Nicole Tiffany, Maggie Walsh and Justine Foster
The Problem: 75% of U.S. children don’t get the recommended 1 hour of daily activity. Caretakers lack a structured resource to help kids build healthy habits and stay active.
The Solution: We created Get Up and Go, a resource for caretakers of 5–8-year-olds with fun activities and clear guidance to make daily physical activity engaging.
Engaging activities encourage kids to be active daily while having fun.
All materials provided, making it easy and accessible.
Designed to build lifelong healthy habits through play.
Key Roles & Skills:
→ Pattern Making & Package Design
→ Motion Design & Product Sketching
→ Page Layout, Typography & Book Design
→ Content Creation & Copywriting
→ User Testing & Research
Brainstorm - Mind Mapping
central topic “nature”
central topic “active”
Round 1 Sketching
Round 2 Sketching
Mood Board
Branding Process
branding brainstorm
initial brand sketches
Final Branding, Color Palette + Pattern
final logo
how the pattern was made
final packaging
Final Assets
final handwritten type style
final character illustration style
Final Book
End Deliverables
final “get up and go! goodie box”