get up and go!
Co-Creators: Nicole Chance, Maggie Gibbens and Justine Foster
Objective: Create a structured resource that helps caretakers of 5-8 year old children to develop healthy physical habits for life.
The Problem: 75% of children in the U.S. do not get the recommended 1 hour per day of moderate physical activity. Responsibility often lies on the child’s caretaker to educate and encourage daily healthy habits, but they lack a structured resource that could aid them in doing so.
→ pattern making + packaging
→ motion design
→ product + brand sketching
→ page, typography, + book layout
→ content creation + copy writing
→ user testing + research
brainstorm - mind mapping
central topic “nature”
central topic “active”
round 1 sketching
round 2 sketching
mood board
branding process
branding brainstorm
initial brand sketches
final branding, color palette + pattern
final logo
how the pattern was made
final packaging
final assets
final handwritten type style
final character illustration style
final book
end deliverables
final “get up and go! goodie box”