DAAPWorks 2021 Show Identity
Co-Creators: Nicole Tiffany, Zoe Schlosser, Orion Schlosser, Sarah Foster, Maggie Walsh, Codie Chang and Bailey Reinhart.
This was a completely collaborative project, with each person touching on each part of the process.
The Problem: The DAAP Communication Design Class of 2021 needed a visual identity and campaign that would represent their collective mission, reflect the disruption caused by 2020, and set the tone for their senior showcase. The challenge was to create a design system that captured the energy, values, and diversity of the class while aligning with the larger vision for DAAPWorks.
The Solution: I co-led the creation of Disrupt, a bold and dynamic visual identity that encapsulated the determination and resilience of our class.
Visual system that showcased our commitment to positive change.
Promotional campaign and exhibition website that embodied our class’s heart and tenacity.
Design that celebrated disruption and empowered our class to make an impact.
This visual identity was selected to represent our entire class and helped define our DAAPWorks Senior Showcase in 2021.
Key Roles & Skills:
→ Branding, Website & Print Design
→ Social Media & Promotional Campaign
→ Animation & Creative Direction
→ Brand & People Management
Brand Manifesto
As disruptors,
we take a step back
and ask ourselves :
"How can we disrupt to
better the world around us?"
Brand Hype Video
Music is "=" by: Slow Magic Copyright by: Moving Castle LLC Used with permission.
Brand Guidelines
Promotional
Video #1
Without disruption progress is not possible.
That’s where we come in.
Promotional
Video #3
CODE 21.
Redefine the norm.
Disrupt the norm.
Promotional
Video #2
Disrupting
People. Experiences. Industry.
